Valleyfest Multichannel Campaign

Ad Design, Brand Identity, Digital Design, Print Design

Valleyfest is an annual event celebrating the culture and art of Spokane Valley, WA that hosts thousands of attendees. I was tasked with creating a new look for their marketing campaign.

Client goals:

  • Consistent design across 20+ deliverables (posters, ads, etc)

  • Evolve visual style to appeal to families

  • Keep past logo and color palette to maintain brand equity

Image of a digital mockup representing design work for Valleyfest. A large poster that promotes the event festivities. A smaller print ad next to it promotes the culture events at Valleyfest.
Image mockup representing large and small print ads for Valleyfest River Run, using a consistent layout as part of the major campaign.
Splash screen with the various typographic and photographic styles enlarged.
Image mockup representing large and small digital ads for Valleyfest, largely featuring the date and event name.
Photograph of Connor Woog posing with a Valleyfest display at the Spokane Valley Mall. This display consists of posters, flyers, etc.
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Various Booklets & Brochures
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