Orchard Crest Rebrand

Brand Identity, Logo Design, Print Design, Web Design

Orchard Crest Retirement Communities is an enriching home for seniors. I was tasked with updating their brand identity and design.

Client goals:

  • Establish their position in the market as a vibrant community with many activities

  • Invoke a sense of home and comfort

  • Streamline the website for conversion and usability

  • Freshen up the advertising

Comparison between the old Orchard Crest logo (large tree, black branches and roots) and the new (cleaner tree with stylized crest shape underneath, serif font)
Mockups of fully designed print projects. A Google Review card asking "How are we doing?" with a QR code, and a print ad showcasing Independent Living and photos of happy residents.
Mockup of a page on the Orchard Crest website, "Peaceful Living Options" describing the different types of living at Orchard Crest. The layout is clean and friendly.
Mockups of fully designed print projects for Orchard Crest. They display a consistent and clean design. On the left, a Thank You card with a cursive font and envelope behind with the logo, then on the right, a mockup of the home page for the Orchard
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